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Google Penguin Update 24/4

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Published 27th April 2012 |
Read latest comment - 9th June 2012

So this week Google rolled out an "unnamed" update, it was focused on removing yet more web spam (and doesn't relate to over-seo). Basically it was refocusing filters that already existed to remove even more spammy websites.

The update was nice and effected about 3% of searches, which is a big chunk for a small update.

Obviously the update has upset a few people and Matt Cutts issued a link, so if you've been hit and think you shouldn't have been you can report it.
Link docs.google.com/spreadsheet/viewform?formkey=dEVxdmdRWFJRTjRoLWZVTHZkaTBQbkE6MQ&ndplr=1

So have you been hit by this update? We're you found spamming?
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Blimey you take a week off and Googles shaking the tree again!

Straight into analytics and checking all of our sites, and panic over

From what I can see, it doesn't seem to have been a major issue, and any spam removal has to be a good thing.

There's a good update and summary on Search Engine Land:
Google Penguin Update Recovery Tips & Advice

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

Here's some more info from the latest update, from Matt Cutts (Mr Google)

Another step to reward high-quality sites - Inside Search

Interesting paragraph:
"We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites"

They really are going after the SEO industry this year

If you have been heavily spinning content, using ropey link schemes or are just generally cramming your content full of keywords, then be warned

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

forum avatarJenny123
2nd May 2012 7:58 AM
Ya I do agree with both of you.
So lets not spam but do effective work by avoiding clocking and multiple links.
Lets be confined and descriptive in adding sufficient content to a particular web page.
Thanks for the information friends.

From what I can see, it doesn't seem to have been a major issue, and any spam removal has to be a good thing.

From my assessment of the situation, this is probably the biggest change in the algorithm and the biggest signal as to 'the new world' in years!!!
I have no doubt, the rankings game is about to change for ever.

Drian

Has anyone else noticed how quickly a website can jiggle around the page position for Google since the update? My website is jumping around from ranking number to number three for the keywords Acupuncture, Eugene Oregon. It seems to change on almost a daily basis right now. Seems like SEO is becoming a full time job for me because of the volatility.

tmichaelchen

Has anyone else noticed how quickly a website can jiggle around the page position for Google since the update? My website is jumping around from ranking number to number three for the keywords Acupuncture, Eugene Oregon. It seems to change on almost a daily basis right now. Seems like SEO is becoming a full time job for me because of the volatility.

The consensus is that Google has got things majorly wrong with these updates. Why else would Google put up a page/form for people to submit their own website if they think they have been unfairly hit? Never happened before.
The worrying aspect at the moment is that there are many market sectors where the SME websites have disappeared from the rankings - only to be replaced by the multinationals or nationals. The quality of the SERPS has actually DECREASED!!
This is not over yet. There is no doubt these algorithm changes have generated a huge amount of bad feeling against Google - never seen that before either.

Drian

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