Optimization - Are your techniques meaningful or mechanical.

Ian,

Thank you for the referral. I have had a look and subscribed to his newsletter service.

Regards

Andrew

Hi Ian, had a look, some good stuff, but now wholly convinced with his findings relating to Penguin.

For anyone else, article in question is here:
EzSEO Newsletter #338

Without doubt there is great flux in the serps at the moment with the continual updates, but I think it's too quick to write off conventional optimisation techniques just yet.

Heavy over optimisation, keyword spam, content purely for spider consumption not human has been rightly targeted, along with poor/bad linking profiles. A lot of the fall out has hit IM's that were used to spinning content and living in the grey zone.

We've seen our keywords get rattled, and some traditional ones that have been stationary for some time have gone down, but we've also seen a lot of gains, so taking a broad approach will help you weather any storms if possible.

That said, it would be nice to have a Google alternative, come on Bing...

Not so sure about the Kindle plan, I think all the old content spinners will head that direction unless they are already there, but if you are a natural article writer, then I guess it could be a good revenue stream.

Be interested to hear if anyone has had any success publishing content on the Kindle platform.

Hello Steve,

I'm not competely convinced either, but there's some good stuff there.

So many opinions, so little time.

As for Kindle, I don't even have enough time to take an interest.

All the best

Ian