Leaflets Worthwhile?

Would second that advice wholeheartedly from our experience. Unless you buy such volume of leaflets to get the price break and are willing to, a) do the legwork, or, b)pay for distribution in order to reach the small percentage of individuals who you may not reach through specialist outlets, it probably is best to focus on those specialist outlets who have the exisiting clientele. You could also piggy-back and advertise on related websites, and attend the relevant expo's, events etc.

Hi Harry,

My experience of leafleting has been bad. Complete waste of money. Even when the leaflets were good quality and the design good.

This is what actually that crossed my mind.

As well as hdm's advice, I think bobo has a good point.


Hear you will have a directly targeted audience where a decent leaflet should work well.

Leaflets are the best offline marketing tool. But it depends on your products and targeted marketing. If you distribute your leaflet to irrelevant people you can not get benefit from leaflet marketing.

I think a combination of media works well, where are you?

Printed leaflets are really helpful for promotional business and it depends how active you are distributing this kind of piece of marketing strategy. This is just a cheap and you do not need to print more since you will just to try it.

As a matter of fact, it is hard to calculate the ROI for offline marketing mediums such as flyers, postcards or any print media advertisements, and possibly that is one strong reason why most individuals wouldn't recommend you this technique of marketing. You cannot really predict how effective it'd be, honestly. It depends on the audience, if they are able to relate to the products you've highlighted in the flyers, they would inquire.

You probably want to try distributing these flyers in a smaller area first, check how the response is (see if you get inquiries), if it is satisfactory then go ahead with distributing it in other areas as well. This should not only keep your costs low, but also save you great deal of time and keep you away from frustration.

All The Best !

I don't entirely agree with your statement. It implies that online marketing is somehow more effective because you can target your advert. However, you neglect to mention the significant increase in cost that this generates.

Any form of marketing requires effective testing by people that know what they're talking about. When it comes down to it, whatever advertising medium you go to, if you ask an expert, they'll know the tricks of the trade that give you a HUGE leg up in your campaign, and it's down to testing from there on.

I'd be useless at recommending how to do a TV campaign, but I'd challenge anyone to tell me that leaflets have a bad ROI - because I have tested the market, and across MANY different market sectors have shown that a well executed campaign will generate great results.

It's like anything really, pay peanuts, get monkeys.