But Matt Cutts has warned about links in widgets which pass pagerank straight back to the widget creators site. So if you use lots of widgets, you are potentially giving away plenty of pagerank, especially if these are on your home page.
So Mr Matt is telling widget makers to nofollow their links. Personally if I was a widget maker, then I would have thought part of the reason was to gain backlinks, making your own site more popular, allowing you to monetise and create new widgets
Obviously Google doesn't believe in the ecommerce ecosystem...
Google's Matt Cutts: I Recommend NoFollowing Links On Widgets
Be interested to hear what any web designers or widget makers think?
