web ads

By sean44mc : Growing Business
Published 14th March 2010 | Last comment 17th March 2010
Comments
Would i make that in a new ad campaign on google,

lets say
{keyword:Tilapia}
Wholesale frozen Tilapia
sold by the box
Fish And Seafood Direct

so that would be a campaign, which is my biggest selling fish

sean

Upto you, all depends, if in this case you are only targetting Tilapia, then yep makes sense. You can use the keyword in any campaign, and remember don't just use one advert. Use 2 or pref 3 adverts fro each campaign. Maybe one with the {keyword.... then another 1 or 2 with popular advert titles you've used in the past.

Track your results, if 90% of your clicks are on 1 of the 2 or 3 adverts, then you can see what works. Doing this, you can keep refining your adverts until you are happy with your conversion rates.

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

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