Monthly? Quarterly? How has that been going for you? And have you found better results from glam emails with photos and layout or plain text? Thanks in advance for your response! Fixed Fee Legal Services | Bespoke Document Drafting | Document Templates
We call it a newsletter but in reality its an upsell, but it's consistent and works spectacularly well. Goes every month without fail, but does best when we send no more than 1 message (not including auto responders or system messages). Tried just about every conceivable combination and split testing over the years. What works for us is a fairly short message, with an image header, and 1 more smaller image in the body. Nice big obvious call to action title, and the subject we just leave as the business name. Personally I don't like it, but every time we tinker with it and sexify it up a bit, conversion rate drops off and we go back to old faithful.  |
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