Are mobile websites still relevant with the introduction of responsive websites? Or do they still have a place in todays internet. An interesting point, it would be good to hear your views? Hudson Reed
We had a good post about whether to go mobile, which is quite old, but got bumped and it ended up as mobile versus responsive: Go mobile or not - 'when' is the question But to answer your question, I'll quote my previous post as I think I'm answering your question, or at least it's how I see it from my perspective. “No argument there. This post is 12 months old, and mobile was already important, now it is essential /critical. But in the spirit of healthy debate, I completely disagree with the responsive design argument, and am still looking for a site example that will convince me. Having 2 sites, one optimised for mobile is a pain content wise, but thats the whole point. You are optimising for a small screen audience, so a condensed message to make a better visual experience, but with a view to optimise mobile conversions, not just make the site usable. The www.authenticstyle.co.uk website is a really good looking site, crisp, fresh, a long scrolling brochure type site, but works really well. But looking on a mobile device, although presentation is spot on, all the same content is on there meaning a long scroll before any call to actions. Maybe this works really well, and I've no doubt it's specific to a business type. But for a large info directory site, we need to get information across quickly and efficiently, as well as encourage participation, ie editing listings, signing up etc. The desktop design works well on desktop and tablet devices, but there is too much information for a mobile experience. At least 25% of our traffic comes from a mobile device, with 10% now accounted for by tablets. So with that volume, I think it's worth the time and trouble to design specific experiences. But I've seen plenty of mobile only designs that confuse tablets, or desktop designs that won't even run on a tablet, so it's certainly a minefield! I guess it always goes back to your own data, track your analytics, track your conversions, time on site, and this will paint the picture and dictate your requirements. That said, we're currently rebuilding the forum onto a new platform, and the mobile version is currently up in the air, so maybe we will end up with a responsive design and I'll have to eat my own words  (won't be the first time..)”
Interesting article, for me responsive is still king, but does it really cater for the audience that is using it, different websites should take different forms to suit the user, ie click to action, more location based services towards top if using a mobile device. It will be interesting to see what the future holds. Hudson Reed
I think responsive designs will be come more and more popular, especially with the majority of smaller websites being off the shelf CMS based. But there will be a need for larger bespoke solutions that need to be able to offer a different experience to a mobile audience. One I saw recently was a safari park, where the mobile only experience included a live tour around the park, very clever and shows technology being used efficiently rather than a one hat fits all. Now whether the Google god holds any preference over responsive versus dedicated mobile site, other than poorly implemented efforts, I gues we shal have to wait and see 
responsive all the way. you dont need to run 2 sites, you can adapt to different screen sizes on desktop, and - one of my hates - sharing content is easier. i have a friend who finds stories on a major site, but he uses a phone. he sends me them on hangouts, but because this site uses a mobile site, when i open them (normally on my desktop) it opens the mobile site. a poor one. Thanks, CD2 Solutions
I don't see why a small business owner should go to the trouble of running two websites. As CD2 states - responsive all the way. I think anyone setting out to build a new website, or update their existing one, would be very unwise not to make it responsive. More and more people are using their mobiles to get online, and the amount of well designed responsive themes you can use on platforms such as Wordpress, make it very easy for you to cater to mobile users. The page will adjust to the screen size, have touch screen capability and mobile/tablet friendly menus. There really is no need to go out and build a second site, when a well crafted responsive design can do both jobs at once. SB1 Design Affordable Web Design & SEO from |
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