It’s a SEO case study for Jianfeng Acupuncture in Edinburgh. We all know some market are less competitive for SEO and possible to move a website to the first page or top of Google quickly.
SEO takes time and money. The question remains if it is worth for such market?
Chinese Dr. Jian Feng is a qualified, professional acupuncturist providing treatment in the UK for over 15 years. She approached me in November 2013 to promote her new website. We identified keywords and decided to begin with 2 of them. One is Acupuncture in Edinburgh.
I started to build links, but most importantly focused on the links which may bring in new customers.
Since then, Jianfeng Acupuncture in Edinburgh‘s website has been on the first page of Google in 3 weeks, but dropped to 2nd page after I deliberately stopped building links for a month.
The SEO process is tracked with monthly report. Most importantly I kept communication with Dr. Feng.
The result is quick encouraging though. There were new inquiries, and new patients even when website’s ranking was dropping to the second page of Google because of the quality of links I have built.
To be concluded, you may spend less money with good return on the less competitive market.
Need to reign you in on the link dropping. But analysis wise, in this post Penguin world, you saw the result drop as soon as you stopped providing links? Doesn't this confirm that the old strategy of link building, may give a quick short term boost, but isn't sustainable, ie results disappear as soon as the SEO work stops? Would Dr. Jian Feng be better off having the facility to generate quality content that would allow natural link building, and promotion across social media? Or is the argument that old fashioned link building is alive and well, and the new customers generated more than covers the ongoing cost? Are these links at the mercy of a future Google update, or do you think they are safe? No rights or wrongs, just genuinely curious.
Thank you for your reply. As always, it's very helpful. I didn't check or follow any updates from Google. I suppose, for keywords (Chinese Acupuncture Edinburgh) only 2 or 3 such service are doing on paid SEO regularly. My goal is to be the third. Thus, I follow and copy what the top is doing, plus my own source of back links. The dropping is probably because I didn't build back links while others were keep doing. Thanks, Design promote
“We have a pitiable reach on Facebook despite posting regular content, but are doing well to build a following on Twitter, although our typical (current) client base don't seem to hang out there.”
People always say Facebook is very dependant on business types, and leans more to social type businesses, pubs, restaurants, and also trades, such as sparkies, plumbers etc. Would I really look to be posting to my facebook friends or giving a public thumbs up about my latest colonic irrigation? Unlikely I'm guessing Clients are going to respond more discreetly to advertising rather interaction on typical social platforms.
“My strike rate objective is 20% of total client base, which would be phenomenal! ( The reviews help to instil call to action response in potential Newbies).
Julia” I'd imagine the new leaning to validated user reviews on social media and public review sites is an obstacle, as even Facebook has finally woken up and done away with anonymous reviews. Maybe also look at sites like Trust Pilot or Review Centre who can gather reviews for you whilst people can keep their anonymity. Maybe that's the challenge you will overcome, bring your service into main stream acceptance. Possibly controversial health related articles, and making it a talking point. Or just good old celebrity endorsement
“What do you think? Will Google simply ignore ?Will the ease of posting draw in more genuine posts? Conversely is this just a spammers dream scenario?
I'm dying of curiosity as to which directory it is, but being able to turn off the ratings to reviews you don't like, with anon reviews. Sounds like a spammers paradise. Freeindex have an interesting system that flags reviews coming from the same IP, letting the user make an informed judgement as to how reliable the reviews are. The review side of things is something that fascinates me and is something we are constantly tweaking. The latest incarnation of our system was done in partnership with TSI, for the Trading Standards directory, then incorporated into MLS. We've also recently had some input from the Property Ombudsman, and always ready to listen to any organisation who has expertise in this field. I'm a firm believer in there are 2 sides to every story versus a user simply writing negative or potentially damaging comments and being allowed to freely publish it. If it is proved to be justified, then bad feedback should go live, but with review systems comes responsibility, something some sites don't understand or comprehend. But I'm digressing from the OP and could waffle on about review systems for hours |
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