I do like the description of the target demographic - Young Mans Lifestyle Sector
So the days of the smutty lads mag are numbered as the internet matures and so it seems are young chaps who prefer the likes of GQ, Esquire and hair gel. Apparently sales have plummeted by 70% over the last 8 years.
I suspect it will be marked as a victory for equality, sexism and removing adult content from shop shelves.
But it always reminded me of a classic carry on film, iconically British slapstick comedy smut, not PC, but fairly harmless