Be prepared for a Co-op food marketing campaign that wants to tempt us into their stores, forget the recent bad publicity, and take on the big supermarkets in a price war.
According to marketing week they are launching a £100m "Fair and Square" campaign today, which will see over 1000 lines reduced, as they aim to increase their current 6.1% market-share of the grocery store market.
Are you a co-op shopper, or are you tempted to different stores by these marketing campaigns? Or do you tend to stick with the same supermarket for your weekly shop?