Google updates terminology - no more unique users

By : Administrator
Published 15th May 2014 |
Read latest comment - 16th May 2014

Stumbled over this one when checking our analytics.

Has anyone noticed the name changes?

So visits are now sessions, and unique visitors are now just called users.

It sort of makes sense, a single user may have a couple of sessions open to the same website (2 browser tabs) and these may generate a number of pageviews each.

So nothing has actually changed, Google has just decided to re-label analytics's with new terms, and a pageview is still a pageview


Steve Richardson
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Comments

Typical - just got my head around all the previous words and what they meant

Looks like i will be studying this weekend to learn the new lingo 


Clive

I think sessions is now more accurate: with default settings, Google sends in a note to the database once you visit the page, and thus "open" your session. Then, your actions are recorded and assigned to a temporary, unique user number. This is saved on your local memory as well (that's why cookies are needed). The session expires after 30 minutes, so new clicks made after that period are assigned with a new ID.

Normally, it wouldn't make any difference. However, if your page hosts e.g. documentary films (which your users watch whilst being on site), one user can generate a few sessions due to expiry time. Your report would then show inaccurate data.

The same applies when someone opens up the page (even as one of many tabs in browser - we all do that!) and leaves for lunch. Once they're back and resume where they were, they will be counted as a fresh user.

Well, it's just one of the many technical nuances of the Google Analytics system!


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