Marketing fail or marketing genius? You decide!

Absolutely cynical - this is a marketing ploy, pure and simple IMHO.

Contentious and bound to get picked up by the media - its a see through as glass!

Too many of these "accidents" flying around the 'net at the moment, frankly i'm bored of them.

(Off to make a coffee, feel a rant coming on)

Thats a point i hadn't thought of to be honest. 

Is it a good idea to to use these king of marketing ploys?

I personally would have thought that the risk to brand name was to great to risk a gimmick like this.

Free promotion by the Telegraph and subsequent list of news sites including Yahoo. So lots of exposure, digital copy and high value links. I'd say it's a roaring success...

Really though? 

Ok their name is out there but linked to a catastrophic error - is that good marketing? They wouldn't be getting my business if i was looking in their market area.

There's this little outfit out there called Google, who word has it seem to be fixated with links, especially from news sites

So long after your news is yesterdays chip wrappers or cat litter liner, those links will be shoving you up the rankings and exposing you to a new audience.

Unless of course the Faux Pas attracted Ratner style publicity...