John Lewis Penguin Advert - marketing fail?

By : Administrator
Published 19th November 2014 |
Read latest comment - 10th December 2014

John Lewis may have been aiming for Christmas sentiment this year, but there has been an unexpected winner...

McVities Penguin Chocolate bar sales are up 70% 

 

 

John Lewis marketing fail?


Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn
Comments

Ok, I am very slow..... I have only just seen the John Lewis advert and so I'm a very late comer to the discussion and I'm sure I'm being very slow but what have penguins got to do with Christmas?


Angela
My views & opinions are my own

what have penguins got to do with Christmas?”
 

Moved you over to the Marketing Fail post as it seem to fit in well

It seems the sale of Penguin books are up as well 

Maybe we should rebrand as My Local Christmas and get some unexpected windfall traffic...


Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

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