Am I spending wisely? 9th September 2013 4:42 PM
“As much as it pains me to defend Yell
I have to correct you on this one. The physical book has without a doubt been long overdue for the axe, but you can't say Yell.com is dead, because people go to Google. Yell's mission (as is ours, and any directory) is to ensure that their listings display in Googles results. Over 80% of our traffic comes from Google. Yell has an advantage of identifiable brand, so will have a larger element of direct traffic, but I bet their largest traffic source is Google.”
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I agree with you in theory, but I have yet to come across a Yell result high up in the organic listings. They obviously aren't doing a very good job of it.
Also Google have their own local listings which are obviously going to beat a Yell listing everytime.
Maybe some people do get a R.O.I. but it will be minimal compared to other avenues.