Lead Generation Ideas

By thelegalstop : Forum Member
Published 28th May 2013 | Last comment 18th August 2016
Comments
Google are just middle men and you can't rely on them to tell your story. I know of someone who's business was wiped out overnight! His whole business was based on his rankings and was doing very well until the last algorithm change.

5 employees lost their jobs, the office closed and he's currently back on the job market. Something to consider if anyone here is doing the same.

CommissionCrowd

Of course joining blogs, forums might be a good way to introduce yourself, but I think there is nothing better than building up your brand reputation. Show it to the larger community.
For instance, if you are an seo company: Plan a relatively big event that would last for 3-4 days. An event that would be highly beneficial for most people in your niche. Like an seo conference for learning purposes. Invite a few well known speakers who would also be willing to advertise your event by writing about it or just sharing it on their social media profiles. Advertise your event on your own website (or build one just for this event), social media profiles, blogs, send invitations by e-mail, FB event planner...etc for big companies as well for little ones. If the conference goes out well then a lot of people will know about your brand, they will come back to you and talk about you. You can ensure word of mouth referrals, building relationships. This can generate lots of leads.
Be it a food trade, clothing store, car dealer or hairdresser you may invest in charitable associations as well. Like giving a larger quantity of apple for the orphans's meal . Or donating a car for an elderly nursing home ... and so on

Thanks,
Elisabeth

Very good ideas Elizabeth! that`s the right approach thank you

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It seems this topic is as relevant as ever. 

Has anyone else got any other thoughts, or has anyone had any success by following some of the suggestions?


Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

I've so far relied on doing a good job and being proactive by offering my services (basically pointing out typos on people's websites!) Networking has also helped although as a full-time mum as well this has it's limits for me. Social Media can be helpful but also time consuming and as for Google+ I don't really get on with it. LinkedIn has yet to generate me any business but I am still working on my profile. 

I need to sort out my website desperately but time is at a premium for me at the moment. I haven't much expertise about SEO, although it seems the goalposts move every five minutes with that anyway! 


Hi there
I know that lead generation is very important for each business, so I thought it would be great to share ideas and methods, which worked for us.
I would start with the forums. Actively participating in forums helps us to generate more leads, as well as to increase the ranking positions.
What works for you?
 

Hi you can generate leads also directly by cold calling over the phone but better door to door when talking to people face to face obviously depending on type of business you do


william

Just found this forum, and have been flicking through a few of the older posts.

I started out networking for around 2 years, It was a way of getting our name noticed, but overall found when I totalled up the cost of networking, paying for breakfasts & fuel travelling , then compared it to the amount of work gained, it was actually a small loss.

Tried a local radio advert for 6 months, everyone commented on liking our catchy tune, but it was expensive and didn't rake in the customers.

Tried a few different local magazines and weekly newspaper ads, costly and got almost no response from these.

We as a company now mainly get our work from people searching the internet and finding us (Usually in the top area of the first page on google). We have to constantly up date web pages to keep it fresh and write our own blogs.

I estimate that now 50% of business comes from the internet and the other 50% comes from repeat customers and referrals.

I still do a little leafleting if it is a slow day.


I estimate that now 50% of business comes from the internet and the other 50% comes from repeat customers and referrals.

I still do a little leafleting if it is a slow day.”

 
Welcome aboard Tyreman and thanks for sharing your experiences.
 
I think a lot of that will ring true with a lot of people. We had a costly radio campaign years ago and vowed never to do another one.
 
Now we are just about set to launch a new one, so now you've made me nervous again lol. Look forward to hearing more from you.

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

Hi there, just been reading through these posts, they are all very useful. I am into network marketing, saving people money on all their utilities & earning an extra income. My leads have generally come from referrals so, mainly word of mouth. I also arrange for people to come to events to show them what the company is all about, when they are impressed, they spread the word. These techniques have been very successful for myself & one of my partner's is now earning £50k/mnth so, you can say it is a very successful technique! 


Many thanks
Wasab Hussain

I also arrange for people to come to events to show them what the company is all about, when they are impressed, they spread the word. These techniques have been very successful for myself & one of my partner's is now earning £50k/mnth so, you can say it is a very successful technique! ”
 

I assume you are talking about Multi Level Marketing? I've never met many (any) earning £50k per month, most end up out of pocket with some aloe vera products, cleaning products or similar collecting dust in the garage   Happy days if it works for some. Had more than a few Utility distributors come and go as well, so I suspect it's down to your natural sales ability and passion, something maybe a lot of folk are missing.

Do agree word of mouth is old as the hills and always the most effective 


Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

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