Principles before profits? Liberal versus business? 29th April 2010 9:37 PM
I think it'll make more sense for some businesses than others.
You take something like Innocent Smoothies, where their USP is their socially-responsible corporate ethic and at the core of the whole business, then removing the tree-hugging is going to hugely change the company to the point where it is no longer the same company. They aren't just selling fruit drinks - they're selling the whole organic recycled health sunshine positive vibes and a big hug.
You take something like Innocent Smoothies, where their USP is their socially-responsible corporate ethic and at the core of the whole business, then removing the tree-hugging is going to hugely change the company to the point where it is no longer the same company. They aren't just selling fruit drinks - they're selling the whole organic recycled health sunshine positive vibes and a big hug.