So there have been previous post's, what's the best way to advertise, how to promote your site quickly etc, but I wonder if we can come up with a fairly standard marketing blueprint that would fit the majority of new businesses?
Here's the scenario:
You've started a new online business selling widgets. You have set yourself a tight budget, but can afford to allocate
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to be honest I think it is too difficult to do a blueprint that would suit the majority of new businesses as it depends on a number of factors. To name a few: 1- Type of business and competition 2- Aims of the website (B2C, B2B, C2C, e-commerce, services, info etc etc) 3- Calibre of the website (as in how engaging, layout, overall message) 4- Target market and target location (location as in local, national, international) However, I do agree that the points mention are a good starting point 
“I'd assumed our new widget outfit is a local/national business, but maybe step one of your marketing campaign is to test the water with website reviews, feedback, market research, then with the results, tweak, split test, get more feedback, then when happy, start putting your hand in your pocket.” This, in my opinion, is the most important point of all! You can market any website but the ROI recieved, will very much depend how good the "sales tool" is.
I would love to be able to have that sort of money to throw into advertising and marketing, the sad reality of it is that i dont, I am slowly building a mailing list that has been helping, I dont want want to over use it and alienate customers .How often can you send out a mailer with out it becoming too much ? i would be interested to find out how others feel about this , i am sending out a letter about once a month at the moment thanks Sebastian
“.How often can you send out a mailer with out it becoming too much ? i would be interested to find out how others feel about this , i am sending out a letter about once a month at the moment” Are you varying your message? If you aren't then I would say once a month is a little too much. To get the best out of marketing you really need to have a marketing mix. It doesn't need to cost a fortune if you plan it correctly. Remember that different people respond to different marketing methods and different call to actions. By only utilising 1 or 2 marketing methods or medias, you could be alienating prospects because they haven't received your message in their preferred way |
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