Keyword traffic estimator

By : Forum Member
Published 29th November 2010 |
Read latest comment - 1st December 2010

When you want to check the number of searches for a particular keyword or phrase...

I have heard the Google keyword tool is not accurate

Are there any other sources?

As an example, if I check "hairdressers milton keynes" , google comes up with 2400 searches a month.
If I type this phrase in google, my website appears right at the top.
But in google analytics I have only 20-30 visits a months to my website
It just does not make sense to me

Thanks

Thanks,
linastylist
Comments
I've wondered the same thing linastylist ....

I tried to find alternative sources of information to the Google keyword tool ... it took me quite a long time and I didn't come up with anything useful.

In the end, I decided I'd just concentrate on trying to improve the visiting rate and the amount of time visitors stayed on my site. That's more than enough of a challenge, isn't it????!!!!! (not to mention very rude words!).

Best wishes, Linda

Linda
CareersPartnershipUK

It makes sense to me for the following reasons:

It's not a competitive keyword and services such as hairdressers are typically searched online for less than for example, an accountant.

Domestic services, from my research over the last couple of years when doing keyword research, generally has less search volume than a B2B service.

People are also misguided by the 'search results' displayed at the top of Google. That's broad search results thus the phrase you quote is showing 133,000 search results.

....meaning anthing that includes the 3 words of 'milton' 'keynes' 'hairdressers' in any order and within any same or longer phrase. Thus most of those results are likely to be completely unrelated to your business. It is not 133,000 people searching on the exact phrae of 'hairdressers milton keynes'. My research shows me there are an average 2 a day searching on that exact phrase so exlcuding how many times oyu are typing it in each month, that's how popular it is. Not very, as you can see.

Furthermore, are your stats showing 2-30 day for your total unique visitors or is that 20-30 per month for that exact keyword alone, excluding all other keywords searched on that from your monthly visitor total?

Lastly, you are showing as No. 1 in Google maps local listing and not in the natural search engine results. Not that it matters, as you are No. 1 top of the page, so mission accomplished none the less.

I'd say you'd generate more traffic to your site via a Facebook page than Google if you work it locally, and regularly.

indizine
indizine

Furthermore, are your stats showing 2-30 day for your total unique visitors or is that 20-30 per month for that exact keyword alone, excluding all other keywords searched on that from your monthly visitor total?

That is 20-30 a day overall

Lastly, you are showing as No. 1 in Google maps local listing and not in the natural search engine results. Not that it matters, as you are No. 1 top of the page, so mission accomplished none the less.

For that particular key phrase it should be No 1 in google search engine as well. Anyway it was at the top before google has changed it's results page a month ago.

I'd say you'd generate more traffic to your site via a Facebook page than Google if you work it locally, and regularly.

I have got a page there, but it is being covered by dust and web.
What is needed to be done to generate traffic ?

Thanks,
linastylist

When you want to check the number of searches for a particular keyword or phrase...

I have heard the Google keyword tool is not accurate

Are there any other sources?

As an example, if I check "hairdressers milton keynes" , google comes up with 2400 searches a month.
If I type this phrase in google, my website appears right at the top.
But in google analytics I have only 20-30 visits a months to my website

I think 30 daily visits to your site for this keyword is pretty good, and although I'm no expert on hair () I wouldn't imagine there would be a huge demand searching online. Am I right in thinking women typically visit the same salon? So 30 daily potential new customers doesn't seem too bad.

As Indizine says, the results will give you some longtail results, ie your keywords in a sentence

I don't know Milton Keynes that well, but its a big place, and the keyword itself is pretty broad, wouldn't people be more likely to search for a hairdresser in Bletchley or Wolverton for example?

Or maybe people are lazy when they search, and start with Milton Keynes, see the volume of hairdressers, and then start breaking the search down to their local area/town/village, so another reason to concentrate on your local searches. That would also explain the high number of MK searches, but relatively few clicks.

Facebook wise it's a case of balancing getting a softsell message out, and not upsetting all your friends with commercial spam.

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

Steve, MK is not that big

30 clicks would definitely be pretty good if there were 50 searches of the keyword.

Anyway the google's keyword tool shows 2400 searches for "hairdressers milton keynes" monthly which means there are 2400 searches doesn't it?

If yes, all 2400 see my website but do not click on it
And this is where my concern is

Thanks,
linastylist

But 20-30 day isnt just for that keyword Steve, its the total number landing on the site regardless where they clicked from or what word the searched on if it came form a search engine. The search volume recorded by Google is estimates at 2 a day and if the OP has been typing that phrase in a lot herself lately then it will count her searches in there too!

Ive explained once already about the search volume. It's not 2,400 searching on that exacxt keyword so ignore it. Thats a broad search result. The exact shows a lot less at 320 a month but my data gives 60 a month estimate which judging by your stats is likely a more accurate figure. 2400 people definitely do not see your website, only those that your stats show who typed in that exact phrase, will see it as a result of using that keyword.

Your stats should give you a breakdown of where your 20-30 a day are coming from, eg what % portion are search engines, which are direct links, etc. So look at the SE portion, then look at the keywords beign used and how many against each word for that month. It will show your top performing keywords.

I personally wouldnt spend a lot of time on getting SE traffic as people clearly dont look for a hairdresser on the internet. I'd spend time on your FB page instead as that will generate local interest. We are doing a lot with FB lately and getting some good results given the time we spend on it. My daughter does all our Facebook activity (she works for me) and we're now offering it to clients.

indizine
indizine

It actually does not make sense to me, because if I type other similar phrases including the same keywords, the number of searches changes in the google's tool.
For example hairdressers in milton keynes or near milton keynes would generate less figures.

If I only include Milton Keynes, the figure would jump above the scale
So I think it relates to the actual phrase

Anyway I can't make sense of what you are saying indizine

And you are right, the 300/months is any type of the site visit, not necesseraly from organic search but could also be a direct domain type in the address

Thanks,
linastylist

But 20-30 day isnt just for that keyword Steve, its the total number landing on the site regardless where they clicked from...

Ahh misunderstood, thought that was 30 visits a day from that particular keyword

Lina, keyword wise, I use keywordspy.com

Everyones got their favourites, but this is one I like. I pay for the full version, but you can get some good stuff from the free one, it just limits you to seeing your top 10 competitors.

On there, for that keyword it's showing 20 organic competitors and 16 PPC, with a search volume of about 2,400 per month (so obviously pulling that from big G)

Can give you some good ideas about different keywords as well.

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

2,400 people are not searching on the keyword 'hairdressers milton keynes' - that's as easy as I can summarise it.

Every key phrase has its own results, some better, some worse. They are not all the same; e.g.

'hairdresser milton keynes' and 'hairdressers milton keynes' is 2 different keywords thus you would get 2 different sets of results despite being singular and plural there can be big differences in the results in many cases.

indizine
indizine

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