I can't believe it's a year, but we quietly launched the Trading Standards Institute Consumer Code Directory on the 1st May 2013.
The Consumer Code was officially launched with much fanfare at the Trading Standards annual conference last June in Brighton, and I had to unexpectedly give a live demonstration to the Consumer Affairs MP Jo Swinson, who insisted in checking for results near her house, and praise the lord, we had some
Certainly a turning point for us, but does it mean anything yet to the average consumer?
I suspect there is a lot more marketing to be done, to get the message out there, but I've started seeing a few Consumer Code logo's showing up, mainly on the back of removal lorries.
My Local Services hosts and manages all the data for the Consumer Code Directory, and the results are displayed on our site, as well as powering a search bar on the Trading Standards home page, and is also displayed on the Citizens Advice "adviceguide" website.
There are a number of Tradebodies that have signed up to the Trading Standards Consumer Code of Practice, and by default, all of their members are eligible to display the Consumer Code logo, and be also be displayed on the directory.
As of today, we have 27,605 approved businesses on the directory and in the last 12 months, these have generated 612,352 page views.
Moving forward it will be nice to see a wider range of organisations join, giving a wider range of trades and businesses, and I know this is something the Trading Standards Institute are working very hard on. So if you are currently a member of a Trade Organisation, Code of Conduct or Ombundsman, and your organisation decides to agree to the Consumer Code, then you will be able to display the approved code logo on your marketing material and website.
There is also a longer term plan to incorporate other approved organisations such as Buy with Confidence, and Trusted Trader groups, so if you are already a member of one of these, then watch this space.
If you want any more information about the Consumer Codes Approval Scheme, then head over to then follow this link: www.tradingstandards.gov.uk/advice/ConsumerCodes.cfm
Here's a few of our pics from the launch:
Clive and me with the TSI CEO and Chairman Stitched and about to demo to Jo Swinson MP
Clive schmoozing and hobnobbing Now guarding the cake and booze....
Remembering this is aimed at Consumer Organisations and Trade bodies, who pass on membership benefits to their members, do you think the logo and Consumer Code offers value to business owners and consumers?
If you are currently a member of an organisation, tradebody or approved scheme, would you like to see this come under the umbrella of the Trading Standards Institute Consumer Code?
Be interested to hear some coal face feedback.