I'm looking for any comments, stories, adventure tales or strategies on promotional products and how companies (small, medium, large) use them to boost their advertising. Do you use promotional items? Do you put your brand or logo on them? Where do you give them out? (People on the street, trade shows etc) And do you really think promotional products are effective? I hope you guys can help me out with some brilliant stories! Love from Austria.
Hi Hansi, I've worked for a few corporates and we used them for brand building, primarily on new product launches. We used them as give aways at events and the most popular were pens and umbrellas! In fact in all of the companies I've worked for pens have been the most popular. We displayed the product name and URL as often we used a microsite to launch the product so it was easy to find the product info. Also pens are small and easy to carry. The other favourite was bags at events as often people collect alot of things and need something to carry the info in. I think promo items may be a luxury for smaller companies who may not have disposable cash and may not go to shows etc. this is just my view though. Angela My views & opinions are my own |
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