Difference between Marketing and Digital Marketing?

Finally, at last, it's been confirmed... there's none

Old school marketing and that new fangled digital marketing stuff are now one of the same. At least according to Marketing Week, so it must be true!

Great quote:

“It is not about doing ‘digital marketing’,it is about marketing effectively in a digital world,”

The crux of the article is digital marketing burst onto the scene at the dawn of the 21st century, with marketing teams upto that point very traditional in their approach.

Then a spotty youth may be have plopped in the corner as he has set up a blog, and became the fledgling digital marketing team. 

Then disciplines like SEO exploded onto the scene, who on earth manages them and what team do they live in? What do they even do???

All of a sudden big organisations have a split marketing team, traditional and digital, often with neither team really understanding what each other did. Or digital marketing was outsourced to often low quality overseas based (no way I hear you say) "agencies".

With the dominance of Google, the birth of Social Media, most businesses now are reliant on a digital presence that the balance of power has shifted from conventional marketing to digital. But there are genuine skills that easily cross over for seasoned old school marketeers, and lacking in a lot of new generation digital newbies.

Writing good copy, PR, understanding your audience, how to generate leads, engage with customers, style, presentation, brand etc. It really is just marketing, from creating and designing a flyer, to setting up a PPC campaign. It just means the marketing industry is more diverse and there are more opportunities.

But if you are the sole marketing person in your business, then you really do have a challenging (but interesting) job role!

Now the question is, do you consider SEO as part of marketing, or as a separate discipline? Would a member of a big firms marketing team be expected to know all about SEO as well as general marketing, or is it still the dedicated spotty youth in the corner with the head phones on reading Search Engine Land?