I know we normally concentrate on social media for marketing and business, but when you look at the hysteria generated when a "celeb" makes a comment, and twitter lights up, you do wonder what's happened to our species? Are we sliding backwards...
So Stephen Fry made a bag lady joke about costume designer Jenny Beavan during the Baftas.
Who cares?
Well half the social media world it would seem 
Fry responded to the backlash of hostile twitterers by posting a pic of himself and Beavan at an aftershow party. But this morning he decided to remove his twitter account, which is a shame as he normally is pretty funny and brightens up a normally mundane twitter feed.
Who are this army of swivel and armchair negative critics who can't resist the urge to revel in something that didn't interest them 30 seconds earlier or feel a need to follow a sheep like mentality.
It's almost like an online version of zombies, plodding along with no individual thought.
So if you are struggling to promote your business using social media, then remember to factor in the churn of the sheep user in a sea of dead and repetitive content.
Or find a way to channel this herd mentality and point in your direction with a suitably dumbed down call to action 
