| Pubby : Forum Member 2nd May 2014 9:31 PM |
Doesn't it depend on your business?
Thanks,
Pubby
Do you still believe in offline advertising?By davaoprojects Published 23rd August 2010 | Last comment 27th June 2014
“Offline marketing still has a place, people like things that are tangible, things that seem more "real", any way that you can give people something "tangible" that promotes your business is a good thing, although you can most certainly survive just on online advertising,I think really offline advertising is more of a "nice to have" if it is not essential for your business.”
Many marketers make the mistake of leaving direct mail out of the mix. Integration is the key. There are so many options now for including online links within printed materials, and it is evolving at such a rapid rate. Marketers can learn a lot from successful fundraisers. Charities are aware that a high percentage of online donations are as a result of a direct mail campaign, as people still like to receive real mail.
Holborn Direct Mail 020 8683 7155
“Many marketers make the mistake of leaving direct mail out of the mix. Integration is the key. ”
Not convinced. Why shell out for leaflets if you can do it digitally? Offline is expensive as it requires physical printing. I see it working for the local gardner or odd job man but most businesses need to embrace the digital universe. Prove me wrong? Shakester
Hello Shakey You can't beat the sensory experience of real printed materials. These days, people often read print when away from the office, as they find it relaxing and a welcome break from their busy online lives, thus giving it their full attention.
Holborn Direct Mail 020 8683 7155
Yes offline marketing matters a lot and still people are doing. Marketing with visiting cards, banner on roads, people references matter a lot. Thanks, aroncurran
Not sure if i can use myself as any kind of indicator as i am pretty unique All of my free newspapers and leaflets dropped through the door go straight into the recycling bin, i clear the mat as i open the door and walk to my green bin. Even those letters pushed through the door addressed to just the "house owner" go straight in the bin. If its not addressed to me personally i dont read it, even if it is addressed to me and then if its spam its ripped up in to a dozen pieces! Clive
“Not sure if i can use myself as any kind of indicator as i am pretty unique
All of my free newspapers and leaflets dropped through the door go straight into the recycling bin, i clear the mat as i open the door and walk to my green bin. Even those letters pushed through the door addressed to just the "house owner" go straight in the bin. If its not addressed to me personally i dont read it, even if it is addressed to me and then if its spam its ripped up in to a dozen pieces!” Hello Clive Direct mail is all about personalisation, and targeting the relevant audience. Data research is crucial, to ensure that your message is going to the people that would be appropriate. Direct mail is nothing to do with junk mail, if done properly.
Holborn Direct Mail 020 8683 7155
“Hello Clive
Direct mail is all about personalisation, and targeting the relevant audience. Data research is crucial, to ensure that your message is going to the people that would be appropriate. Direct mail is nothing to do with junk mail, if done properly. ” Kind of disagree with you, like i said though, i am pretty unique ANY mail that i haven't requested i class as junk, no matter how targeted and it all ends up in the bin I dont watch adverts on TV, i pre record 95% of all TV i watch (mainly because i'm so far behind with things) & then skip the ads - if i want something i will do my own research and gather any info i require before making a purchase. Anyone else do that or am i on my own? Clive
“I hadn't thought about this in this way. Insightful. It presupposes , ofcourse, that the printed material is high quality, tactile and something people will store up to read in their leisure time.
Really needs planning- when do people have leisure time ( sometimes enforced) - airline terminals, on aeroplanes, trains, doctors waiting rooms… how to get ones "literature" there at low cost?” Hello there. Yes the printed material needs to be attention grabbing, engaging, and should include "call to action" options, and is preferably part of a direct mail campaign Holborn Direct Mail 020 8683 7155 |
Recent Posts Is email marketing still worth it in 2024? 1 comments What strategies have you found most effective in reaching and engaging a local audience through email? 3 comments  JSP 101 Defence writing guide and why you should use it  The BBC rebrands - or does it? 1 comments Which Category of Business Top in the World? 4 comments  5 Interesting Marketing Trends from 2020 4 comments Property Inventory Services 5 comments  Need Help with GTIN number (which is associated with bar codes) 1 comments  Competitor Info - ignore the automated apps 1 comments Know About Google Display & Video 360 Advertising? 1 comments Anyone GDN for your Business Promotion?  Six Ways to Use a Blog in Marketing, It’s as Easy as ABC…. 7 comments How Can Double the Website Traffic? 16 comments Small business are shut of on COVID 19? 17 comments YouTube Advertising is Cost Effective? 2 comments |
