Module 1: Introduction to GoogleWhy is Google important?
How to get to the top of Google
What is Pay Per Click (PPC)?
What is Organic Search Engine Optimization?
What is Google Places?
What is Black Hat optimization?
How does Google work?
What are Apache server logs?
How does Google see the world?
Module 2: Best Practices - Keyword SelectionImportance of Keywords
How to choose your keywords
Why use multiple keywords
How to find niche keywords
What are stop-words?
Decompiling competitor websites
Module 3: Best Practices - Content DesignHow to optimize your keywords
What is a website theme?
How to optimize page and file names
How to structure your page content
How to optimize Meta tags
How to optimize page title tags
How to optimize Meta description tags
How to optimize Meta keywords
How to optimize h tags
How to optimize li tags
How to optimize p tags
How to optimize alt tags
How to optimize title attribute tags
How to avoid the misuse of header tags
Choosing the best writing style
How to avoid penalisation
Module 4: Best Practices - Linking StrategiesWhy are links important?
What is Google PageRank?
What are internal links?
What are the three types of external link?
What are the best sources of links?
Should I link to blogs and social media sites?
What is a link farm?
Module 5: Best Practices
Phew, that's a lot for a 4hour session! It will be nothing more than a very high level overview, as would a 4 hour crash course on plumbing! No doubt I'd have a go at replacing a pipe, but I don't think I'd be doing a bathroom replacements  There's a member on here, Chris SEO who runs courses, as Stavros did one and said he thought it was worth while. Guess it's down to how much knowledge you have, and what you are expecting to achieve.
GOSH!! I don't think this course is for beginners as it is too much info. This course sounds like it is for people who have a good idea about Google and SEO and have dabbled lightly into it. The course could then fine tune them into the smaller (but very significant) details on how to maximise your Google listing/website.
I'd find it extremely difficult to believe someone could be taught all of that in four hours and memorise it all. Break it down into smaller sessions - it will be easier for you and the course attendees will benefit more from doing so.
Wow - information overload. I think my brain would explodee if i were to try and take all this in in such a short amount of time. You may read it all, but I'd very much doubt you'd take all the necessary information in properly. It's just too much. The actual content of the course seems okay, if the modules were split over a day or so each over a few weeks/months this would probably be a lot better. But then, for Melanie
Will they be speed teaching? sheesh its a lot of info at once. Thanks, Dreamraven
I'd imagine that even for such a small fee of Paul Green |
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