What exactly is Shallow content?

I would consider shallow content, content that has none or very little unique parts to it, scraped content, mashup pages, pages with just search results, article spun pages and pages with very little content.Google is looking for quality unique content. No one knows for sure how many words it takes to not be considered shallow, but if you focus on producing quality content and writing what others will find useful and not stuffing keywords in it, then I believe you will be in good shape.

what is "quality unique content"

Suppose
i write a article that in my eye is vary "quality unique content"
But for google it`s not

then how you defined "quality unique content"

I think hand on heart, if you are writing content, for a web page, blog, article etc you know yourself if content is shallow.

I would take it as poorly crafted, probably short, with an obvious blatant agenda, such as anchor text for some keywords.

If you land on someones blog, if you are engaged enough to read it all the way through and either agree/disagree with the post, or find it useful and have learnt something, then that is good content.

Then look at your own content, would visitors say the same about your own posts? If not, why not? Are they are simply SEO manufactured posts, in which case I would deem this as shallow content.

Problem I can see I write a great unique article - because its good then it gets ripped off - spun, copied, scraped and its then not unique anymore.

If I write a poor one then no one wants to read it or scrape or spin it.

Seems to me you can't win one way or another.

Thank you guys for giving the explanation to "shallow content". Have never heard about this term before.

One advice for avoiding google panda that is quality and unique contents.

The excellence of your content may lead your site to "forwarding links" from other resource sites. This will also grab people's attention and eventually bring them back again or share your site to others.

Always keep your keyword phrases in mind in writing the content of your site. So as to volume, the more facts you share, the better it would sound to the readers.

As per my R&D there are two things Shallow and Deep. if your contents just have Keywords but no useful information then its a shallow content

Google is now looking at things like how long people linger on a page it directs them too.

So you should ask:

What is great content?

Answer: Content that answers the questions the searcher has. That solves their problem.

Shallow content is: Articles by Indian writers, short product descriptions pulled from the same DB everyone else has, marketing blather, affiliate puff pieces etc.

It's better to focus on getting customers.