So to successfully tap into this market, you have to adopt a different approach.
"Primedia Online supplies tailored news content in portals across the southern continent, in addition to providing technology and ad business to local publishers wanting to tap into the mobile market.
Primedia business development manager Susan Hansford explains that advertising on mobile phones is more competitive now amongst companies.
"E-commerce shouldn't be in desktop form for Africa, I think the focused efforts on the mobile side of e-commerce will change the way business is done in this continent," she says"
BBC News - How mobile puts business at the tip of Africa's fingers
But I'm still unable to get a signal sat in my living room
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