(If you're not familiar with google webmaster tools - google it and set it up, it's painless, free and offers you a wealth of info about your site and any issues).
If you haven't noticed the +1 metrics options, go and check it out now!
The bottom tab says audience, and here it will show the number of unique users who have +1'd your pages.
Then apparently it will then show more data, but we just get the message:
"Your site doesn't have enough +1's yet to show characteristics."
We have 373 (as of 19/09/11) so the question is, how many do you need?
How's anyone else doing? Google'ing the question seems to come to a dead end so guess it's a case of waiting for someone to shout up.
My money is on 500 +1's so feel free to give us a helping hand, and I'll report back if anything happens!
(scroll half way down our home page, or visit any listing

Anybody else got any insights or has 500+ plus 1's? Or is it all just a clever marketing trick to get us to use the +1 button
