“Article writing still works, it can improve your search engine ranking and also bring your website more traffic from people reading the article. Top article directories like ezinearticles.com provide stats so you can see how many people have viewed you article and how many have clicked through to your website.
Some of my articles for clients have produced thousands of views and up to 35% click thru rate (CTR).
I always summit my original article to ezinearticles.com first and then create different versions to submit to other directories. As Gilesfuchs says, just focus on the top 10.
Make sure you have a good headline, quality content and a call to action in your bio box for a good CTR
all the best
”
I'd agree in the fact it works as part of an overall marketing / link building plan.
Article marketing, based on unique content can indeed be valuable and I've seen decent improvements when I've coupled it with other elements of 'SEO'.
On a site of my own, selling luxury Christmas crackers, I used the technique on site launch, doubled up with a yahoo dir and best of the web dir sign up (plus a couple others) and chartered the ranks over a period of three months.
The site for that keyword moved from outside the top 100 results to its current position on Google UK of 6th (at last check and in case your checking the site is uniquely crackers). Its fluctuating around and moving up slowly now, but great progress and proves that it does work (in this particular niche).