With Google Places now becoming Google Local, Talk of Google Business pages and Google Local merging, and issues with links back using the google rel="publisher" tag, I've decided to rename Google+ as Google Chaos

Someone who knows Google+ pretty much inside out is TJ from the UKSBD and here's an interesting thread on G+ trying to work this out.
https://plus.google.com/104247085577497637405/posts/6zFAPVDMqpf
TJ has also done a cracking post on all the problems with the current Google+ set up and changes:
Why Google have messed up Google+ Local for Business