It always surprises me that many people such as accountants, consultants, qualified trades and other professionals, that are not selling a cheap service, yet use a cheap website. You listen to some of them, or read their forum posts, when they whine about people who try to do their own accounts or build their own extension, etc, and complain about people using cheap materials, DIY'ing it, yet when it comes to a website, they're the first in the Vistaprint queue!  They sell their services at indizine indizine
“It always surprises me that many people such as accountants, consultants, qualified trades and other professionals, that are not selling a cheap service, yet use a cheap website. You listen to some of them, or read their forum posts, when they whine about people who try to do their own accounts or build their own extension, etc, and complain about people using cheap materials, DIY'ing it, yet when it comes to a website, they're the first in the Vistaprint queue! They sell their services at skylight
Some people have no idea what constitutes a good website, or what general web standards are, the average business owner, especially smaller ones, didn't grow up with the web and doesn't understand it so it takes for a good salesman to explain the benefits of paying SDGSteve
“Some people have no idea what constitutes a good website, or what general web standards are, the average business owner, especially smaller ones, didn't grow up with the web and doesn't understand it so it takes for a good salesman to explain the benefits of paying skylight
Talking about buying a site from the many designers out there, which do you think is better? Buying a site that might also be used by a million other web users, or getting one tailor made for you and your needs? Thanks, Dreamraven
I think it is still the remnants of the frontier mentality, ie "the internet is new, and it's good to have a presence, but in reality I will get most of my clients off line". A lot of older professionals and tradespeople haven't grasped how embedded and routine the internet has become, and with that, the average users expectations are a lot higher than 5 or 10 years ago. But now explain that to a seasoned builder or accountant who probably gets a lions share of their work as word of mouth, and you will struggle to sell the professional online concept, when they see TV adverts of free business websites, understanding little or none of the implications or limitations. Even if for a fraction of the cost of their own services, with a professional site you know they could potentially increase their customer base. But to go against my own argument, when I recently selected a builder for our own extension, he had no website presence at all, had no interest in advertising online, and was traditional word of mouth. Now it will be interesting to see how that will play out with on-line reputation management, as review sites sway more and more of the publics opinion. Lets be honest, most of us will google any supplier/tradesmen before thinking of parting with any cash, and anything negative could mean a lost sale/opportunity. So I can see a professional website presence as well as online reputation management being essential in the very near future, even for the die hard traditionalists Then again there is the other argument, the shiny new professional website with a zero marketing budget and no marketing strategy 
I have to agree with this, not to hijack the thread but it goes hand in hand with not having a correct business email address. In my opinion nothing looks worse than being a business and having an "@googlemail.com / @hotmail.com" domain, just screams out not professional, to me! This is one of my pet hates, luckily it seems I am not alone!! Thanks, Remotetechs
“I have to agree with this, not to hijack the thread but it goes hand in hand with not having a correct business email address. In my opinion nothing looks worse than being a business and having an "@googlemail.com / @hotmail.com" domain, just screams out not professional, to me! This is one of my pet hates, luckily it seems I am not alone!! ”That's one of my pet hates. especially when you see on the side of the van they have a domain like freds-builders.co.uk but have freds-builders@hotmail.com or even worse fred-and-dorris@hotmail.com Arghhh... PestPro
I am always suspicious of people using a hotmail or similar email address who are providing a service, it immediately makes me think "cowboy"! Having a well designed website with the ability to update the content on a regular basis will pay dividends over time. There are plenty of designers out there who will provide an excellent designed website with branding at a reasonable cost. Martin Thanks, MartinFamilyHeritage |
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