Many of us are cynical and various opinions about Social Networking/Media, from pointless to has potential.
Maybe there's something to learn from the big boys?
Here's some interesting high lights, with the full article at the bottom:
- Listen. Then respond authentically and humanly... There are more than 15,000 tweets everyday on brand Coca-Cola; any that are questions, we answer. We have to. Consumers expect that we're listening and responding...
- Think big. Start small. Scale fast." Coke continually innovates, but it runs small tests before launching globally, analyzing results for learnings...
- Content is the new currency... The world is not suffering from lack of content. With this in mind, content creation has to be useful, interesting, important, shareworthy
