Hello, I'm a 'Newbie'. I just took over 'Berkshire Horsebox Bits'. we sell Parts for horseboxes and trailers. I'm currently having issues with getting the sales I've advertised on Facebook and almost all the social media sites i can find but still..very few orders.. anyone with any experience want to point me in the right direction? I would be forever greatful
Emilie Many Thanks, Berkshire Horsebox Bits
Hi Emillie, welcome aboard I've moved your thread as you are asking for help, and it's quite a common issue. When you say advertised on Facebook, do you mean paid advertising (PPC) or simply posting? I suspect it may be your approach (which a lot of people struggle with). If you look at your facebook page, what do you see? eg:
To me it look like lots of selfpromo, which will be lost in a sea of self promo time lines. Social Media is about being... social. So be sociable and interact. Be the go to Horsebox Bits resource, but do it by helping people. Did you know the best way to recondition a horsebox is by blah blah. Here is a handy article in how you fit a new tow hitch in 30 minutes, here is a video which shows the best way to fix hinges on your horsebox ramp. Then in your super duper content, there is a reference where you can buy the replacement parts, or ask for further help, ie your site. So you are soft selling by engaging, that's how social media works. It's a different way of selling, which most people get wrong and is a slow process as you establish yourself, credibility and reputation. If you want direct and instant product sales, then get your website optimised, ranked highly and if need be, reinforce it by Google PPC which is instant and trackable marketing. But this requires budget and expertise, so is dependant on available resources. Does that help, make sense?
In addition to Steve's comments I would also suggest taking a look at your website. When people visit, does it sell your product / company? Will 'horsey' people (sorry for the term!) immediately warm to it and want to explore more? Is it really search engine friendly? A little bit of upfront investment with a redesign may pay for itself with improved sales. What do you think?
Terence
Just try to do Google adwords and SEO. It may help your business sales improve... Thanks, Urbansoft
Hello Emilie How did you get on, have you tried a new approach over the last few months? There can be a lot of trial and error before you find the winning formula for your business. Angela My views & opinions are my own
“Hello Emilie
How did you get on, have you tried a new approach over the last few months? There can be a lot of trial and error before you find the winning formula for your business.” I think Emilie may be trying to get to grips with Woocommerce having just taken another look at HorseboxBits. It is in the process of a makeover but very much in the early days of a redesign. Terence
It is a shame when someone asks for help, gets some, then doesn't respond Angela My views & opinions are my own |
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ho hum never mind