With recent news that Vodka has overtaken Whiskey sales, William Grant and Sons are targeting a younger audience for it's Grants Scotch Whiskey in a bid to reverse falling sales.
Out go the traditional images and marketing campaigns, and in with Social Media campaigns, using the #IOU hash tag and looking at spreading word of mouth via organic content. People sharing can see their images on Grants website - #IOU Toast Gallery
So looking at their new video and the social sharing angle, what do you think? Have Grants got it right? Is there stuff we can all learn from this?
