Its that time of year! Everyone loves the John Lewis adverts; the best way to start off the Christmas spirit. Won't be much longer now until the Christmas trees are going up and everyone is singing to the throwback Christmas songs from the 80's.
The John Lewis team have spent millions of pounds on this advert to promote it excessively, the whole Christmas campaign is said to be costing the company around £6 million pounds.
Each year the company works with a charity in order to raise awareness. This year they have used a dog called Buster and have used a #bustertheboxer in order to create a twitter trend in raising awareness for wildlife trusts. John Lewis want more children to be interested in animals and working with animals in order to improve their safety and to overall warn people of how some animals can be in great danger.
The customer director at John Lewis said:
"It really embraces a sense of fun and magic, reminding everyone what it feels to give the perfect gift at Christmas"
The first official TV airing of the advert will be on ITV at 9:15pm tonight. Hope everyone loves the advert and is as excited as me
It would be interesting if all the big stores published the ROI for these xmas campaigns. It must be viable for the annual xmas war of adverts, but I wonder how profitable? I would imagine John Lewis customers will already have their annual pilgrimage planned out to the xmas gift section, regardless of any adverts.
