| BoBo_184 : Growing Business 4th January 2012 10:51 PM |
if SEO were performance based, many clients can get away with not paying 
BoBo_184
Why can't SEO's be performance based?BoBo_184
It always boggles me why some people expect SEO to be done and results in, before you agree to pay for it. If you ask a company to design, print and distribute leaflets would you seriously tell them you will only pay on results? Of course not, but its the same principle. And they have just as much failure rate when done badly, be it poor design or delivered to wrong target market (or scattergun approach) yet nobody blames them and asks for their money back when they get no enquiries from them! If I were to charge on results, I would have to increase my prices to account for the risk element of non-payers trying to pull a fast one, as its not something you can just take back. But that would make me uncompetitive and price out my local target market. So I stick to my guns of a fair price paid in advance, no contract. All my clients are happy to pay me in advance and they are the type of clients I want, and want to retain month on month. None have balked at the idea of payment up front and my conversion is over 90% from enquiry to payment. Clearly, if you are in a non-contract situation and can see your positions climbing for your (good) keywords (and not "dancing green elephants chiswick"), then you will keep paying every month. The clue is not to sign up for a contract amount, or at least not to start with, until you can see they can produce results. indizine indizine
“It always boggles me why some people expect SEO to be done and results in, before you agree to pay for it.” Would you pay the local builder for an extension, before he started? A deposit maybe but you certainly wouldn't pay the full wack upfront, in the hope that you get what you are expecting for your money. Because you know the builder is never going to be seen again. Why should a customer gamble his/her money on what may or may not be achieved 3 months down the line? Only to be told on poor results, that if they chuck another couple of grand at it, they might achieve better results in another couple of months... Also I don't understand why the costs would be more expensive if it was results based. Why should the customer take the risk of poor substandard seo work? Thanks, Barney
“Would you pay the local builder for an extension, before he started? A deposit maybe but you certainly wouldn't pay the full wack upfront, in the hope that you get what you are expecting for your money. Because you know the builder is never going to be seen again. Why should a customer gamble his/her money on what may or may not be achieved 3 months down the line? Only to be told on poor results, that if they chuck another couple of grand at it, they might achieve better results in another couple of months... Also I don't understand why the costs would be more expensive if it was results based. Why should the customer take the risk of poor substandard seo work?” For the builder I would use, yes, I would be happy to. They are not all cowboys and do a runner with your money you know. That said, I am referring to similar amounts paid. If someone wanted indizine indizine
“...If someone wanted
It's the best approach IMHO. Its also good to know what they are going to do before they do it. But sometimes that doesn't help much either. I have seen offers on forums that immediately have the alarm bells ringing, and they actually try pull the wool over your eyes by telling you that there is no dark matters involved. If they claim they can get your site ranked hight before the end of any given month, walk away and don't look back. Thanks, Dreamraven
I charge up front, but my client's SE spend isn't in the thousands per month, but then again the keywords aren't highly competitive that require that sort of spend. I also charge up front for web design and nobody minds that either but again, my projects don't to go over the indizine indizine
“SEO cant be performance based because you can never predict the amount of work that a person preforming SEO has done in order to get your website ranked with in the search engine” I disagree Chloe. Although search engine algorithms can be unpredictable, an experienced SEOer, with access to a private network and a few heavy hitting PR sites can pretty much estimate how long it will take to get movement for a given keyword. Factor in a bit of breathing space for the uncertainty factor, and you've got a quote. Meet your quote, and I'll even give you a bonus  All pretty straight forward stuff really. Also works well for home improvements... |
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