Why can't SEO's be performance based?

By Sharpink : Forum Regular
Published 14th September 2011 | Last comment 23rd February 2012
Comments
SEO cant be performance based because one can't have a prediction on the amount of work done in order to achieve ranking of keywords with in the search engine,


indizine
indizine

Pay by results is the way I have always operated for my clients SEO
But with a twist .. I always make sure that I can reverse the work I have done in case I get a client that is reluctant to pay my fees.

I usually work with local businesses for local markets and so far I have not had to reverse SEO.

I do see the reasoning for getting paid up front because once you get a website ranking well the work is done and there is room for pecuniary advantage which can lead to costly legal action which no one really wants.

I mainly only do SEO for my own sites now as the work can get very involved and time consuming.

Direct Digital Resources

what I have done recently, in a few freelancing jobs, Is that I offer a startup fees which cover pretty much all my costs and whatnot and then a fee for when I reach the desired spot which is normally 1st.

So its win win really

JamesK

I think if SEO companies were more honest about what they can achieve results wise, more honest about previous clients, more honest about where their trading from, more honest about the technical stuff i.e talking in plain English rather than gobbledygook, more honest about whether they actually do the work or sub contract it out to India or not. For me its just too high risk to get involved with now. The only way I would get involved with an SEO company now is probably by recommendation but not by an SEO company

Thanks,
Barney

I think if SEO companies were more honest about what they can achieve results wise..

Must admit, I'm with Barney on this, having just been burnt again! I genuinely don't know what it is with the SEO industry, it seems to be full of shiny suits and people that say "yes we can", but in reality, no you cant

What I'm slowly realising (and I'm talking about big SEO houses) is that they just can't deliver. They have to nail you to an 12 month contract to pay for the salesmens suits. Hence why I'm simply going down the fixed price plus bonus if someone actually delivers...

(just in case he's reading, I'm not referring to Paul, our free lancer, who is actually doing all right )

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

When I do seo, I do outsource a lot, BUT, that is specific jobs, such as social bookmarks. I have someone who can do me 1000 social bookmarks for $30, and he does it exactly how I want it. Now I am not going to go to each site and submit a bookmark for 1000 sites, no thats not usefull for my time. Same for articles, my writing is by far not up to scratch as it should be, so I get someone to write me good articles. These are all seperate people, offering seperate services. At the end of the day I still achieve what I want.

For me, I honestly think that I can rank a website for anything except for (porn, pharma, gambling these kind of things). But the budget for it will increase as the difficulty increases, and so does the time frame. I will say to some potential clients that its a hard keyword to target, so I will ask for more and they tell me but they have been quoted

JamesK

When I do seo, I do outsource a lot, BUT, that is specific jobs, such as social bookmarks. I have someone who can do me 1000 social bookmarks for $30, and he does it exactly how I want it. Now I am not going to go to each site and submit a bookmark for 1000 sites, no thats not usefull for my time. Same for articles, my writing is by far not up to scratch as it should be, so I get someone to write me good articles. These are all seperate people, offering seperate services. At the end of the day I still achieve what I want.

For me, I honestly think that I can rank a website for anything except for (porn, pharma, gambling these kind of things). But the budget for it will increase as the difficulty increases, and so does the time frame. I will say to some potential clients that its a hard keyword to target, so I will ask for more and they tell me but they have been quoted

Thanks,
Barney

So what do you actually do then?

I go look for websites (relevant and quality) to get a link from, this normally requires a top top article of a very high standard for them to accept it. I outsource the easy and tedious jobs that has to be done e.g. social bookmarking and article writing, this does require managing to make sure everything is up to standard. Sure I can spend my whole day doing social bookmarking but its just not logical for me to do that.

It all depends on what kind of job it is, a local business e.g. yours, it is different to how I would go about things for a website about diets.

JamesK

So where's your website then? I'm guessing that most good SEO company's would all be bouncing around on page 1 of Google..... So that kind of narrows it down to 10

Thanks,
Barney

So where's your website then? I'm guessing that most good SEO company's would all be bouncing around on page 1 of Google..... So that kind of narrows it down to 10

myinternetsolutions.com

I recently moved hosting providers in jan and the guy helping me left me so it has gone a little pearshaped, and haven't really had the time to do it myself last couple of months.

But being honest, I have never even tried to seo my own website. For 3 plain reasons, I'm on my own (apart from my few outsourcers) so I handle each and every job personally , don't have the budget personally to go and do that and also would rather spend that money else where, so it doesnt really make sense for me to do it.

but the website needs work itself... thats the plan for March, I'm actually thinking of removing the website service from the website and putting up PPC service.

Edit: gah accidently put do co.uk

JamesK

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