So are you guilty? Paying people to fake reviews for your business? Running a review site can be quite interesting because we get loads of fake reviews on a daily basis. Some of them are poorly written overseas pigeon English which have to come from sites such as fiverr.com  As with link spam, and fake likes, I've no doubt fake reviews will be the next penalty battleground. Here's an article about it on marketing land if you want to learn more. Does Your Company Pay For Social Media Reviews?
Unfortunately no, and to be honest I am not sure I ever will as Facebook doesn't include my Likes from business pages (really don't see why they don't even if it was a separate total) ParagonHRSolutions
What are the percentage of fake reviews on this site? I know just by reading reviews of competitors on Google places that many if not the majority of the reviews are fake, especially when customers use heating / plumbing related terms that ordinarily they wouldn't know of. Free Index use a good system whereby if a review is submitted by the same IP number as the business owner it is highlighted for the reader to see that it might possibly be a fake review... Thanks, Barney
“What are the percentage of fake reviews on this site? Free Index use a good system whereby if a review is submitted by the same IP number as the business owner it is highlighted for the reader to see that it might possibly be a fake review...” We prob delete about 40% of all reviews at the moderation stage, ie obvious self promo, fake, or slander, competitor slagging off the opposition etc. Reviews are prob the biggest overhead we have. It's a fine line, we're not the internet police, but you need to have a fair system, for positive or negative. Most of our time is taken up dealing with negative review complaints. All reviews have to have a verified email just to get to the moderation stage, but this can be spoofed by throw away addresses. I like the Freeindex method of flagging reviews left by the same IP, but in reality a lot of businesses are uploading customer testimonials they have received. I don't think there is anything wrong with this, which is why we didn't go with the freeindex alert model. That said, after rebuilding our review system from scratch last year, it's 100% better than before, but theres always room for improvement, and I'm working on a new review system that is designed completely differently but is proving a challenge to get working.
I did read somewhere that if a review was completely glowing without any negativity that the chances are that it would be a fake. I also believe that just like handwriting, people tend to leave their trademark footprint / bad habits behind whether it be poor grammar or spelling so these reviews are easy to spot. I think if a customer is bothered to review a business directly then it is in the businesses interest to get the customer to write the same review on a review website by sending them a link rather than editing and posting themselves... Thanks, Barney
“So are you guilty? Paying people to fake reviews for your business? Running a review site can be quite interesting because we get loads of fake reviews on a daily basis. Some of them are poorly written overseas pigeon English which have to come from sites such as fiverr.com As with link spam, and fake likes, I've no doubt fake reviews will be the next penalty battleground. Here's an article about it on marketing land if you want to learn more. Does Your Company Pay For Social Media Reviews?” I second to you on that. There are multiple online businesses flourishing over the web that sell services such as likes, tweets and retweets etc. And with Google considering this as one of the ranking factors (as per multiple online sources), you can expect more companies/service providers to drop in this segment. Once Google realizes the kind of manipulation to their algo., they'd come-up with one more ranking filter, same as it did with the page-rank thing. But the outcome would be, websites that use these techniques to gain popularity would loose rankings drastically. So, it is safer to keep things natural, it might take longer to reach a goal, but one can atleast be rest assured that you wouldn't be pulled back from there.  WHUK_Barb
It is inevitable, unless each comment displays the IP of user. qpstore |
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