| Dreamraven : Forum Moderator 7th August 2012 8:46 AM |
If I was on the market for a new product, and I was looking around the net to build a list of companies that had similar products, yes, I look at the ones that come up first, but after that I look at a lot of other things.
1. Have I heard of them before? if not, I go to their social networks to check them out. If I go to their facebook/twitter page and see nothing but promo, its off to the next name on my list. simple. The one thing I like is when there is a team of people promoting the same product, but as a team and that they take time to talk to you and help you out if you have questions, problems etc. Not all this buy it now and we'll sort the problems out later. Business doesn't work like that for me.
2. What does their site say to me. I am an internet marketer, I may not be one of the seomoz gurus, but I know my way around, and if your site is overloaded with low quality content that is just linked and has keywords bolded, underlined and all other forms of fanciness attached to it, I am outta there, and wouldn't give their social networks the time of day. It will all be the same rehash in any case.
3. Interaction. There has to be a lot of that. Not only on the website (with or without a forum), but their networks as well. If I can see that their bottom line is money and not their clients, I move on to someone else.
It honestly annoys me when a person asks if a social network is good for seo. That's not why they were created, so why abuse them and muddy the water when others are trying to communicate with their client base by posting link after link. If you get a new follower on twitter, don't bombard them with promo pm's. Its a put off and puts your company in a bad light with that customer. The best way I can think of to use social networking is the way it was intended to be. Take time to talk to the people you follow. Help them and give them advice, little snippets of useful information.
Social networking can be perfect for business. If you make sure that the people you follow are in your target audience, and that you treat them the way you would like to be treated. Showcase your product, give them useful information or tips and tricks that the product can be used with, be open, honest and approachable. If you build your brand around that, its will be what clients remember you and your products for and that will be your biggest selling point, because that is what clients will tell their friends and family (or anyone else) that are looking for a similar product.
1. Have I heard of them before? if not, I go to their social networks to check them out. If I go to their facebook/twitter page and see nothing but promo, its off to the next name on my list. simple. The one thing I like is when there is a team of people promoting the same product, but as a team and that they take time to talk to you and help you out if you have questions, problems etc. Not all this buy it now and we'll sort the problems out later. Business doesn't work like that for me.
2. What does their site say to me. I am an internet marketer, I may not be one of the seomoz gurus, but I know my way around, and if your site is overloaded with low quality content that is just linked and has keywords bolded, underlined and all other forms of fanciness attached to it, I am outta there, and wouldn't give their social networks the time of day. It will all be the same rehash in any case.
3. Interaction. There has to be a lot of that. Not only on the website (with or without a forum), but their networks as well. If I can see that their bottom line is money and not their clients, I move on to someone else.
It honestly annoys me when a person asks if a social network is good for seo. That's not why they were created, so why abuse them and muddy the water when others are trying to communicate with their client base by posting link after link. If you get a new follower on twitter, don't bombard them with promo pm's. Its a put off and puts your company in a bad light with that customer. The best way I can think of to use social networking is the way it was intended to be. Take time to talk to the people you follow. Help them and give them advice, little snippets of useful information.
Social networking can be perfect for business. If you make sure that the people you follow are in your target audience, and that you treat them the way you would like to be treated. Showcase your product, give them useful information or tips and tricks that the product can be used with, be open, honest and approachable. If you build your brand around that, its will be what clients remember you and your products for and that will be your biggest selling point, because that is what clients will tell their friends and family (or anyone else) that are looking for a similar product.
Thanks,
Dreamraven
