sjr4x4 : Administrator 12th September 2011 10:23 AM |
“I would have to disagree on the cold calling rule though! We work with many SME's who utilise cold calling for bringing in new clients and getting their business name out there a little more.”
Don't get me wrong, there's no question that cold calling doesn't work, and as you say it can be an extremely effective sales tool.
But personally I think its unfair to expect a telesales marketeer to make a sale from an initial cold call, as this just leads to pressure sales tactics and gives everyone a bad name.
I always see it as a 2 stage process, cold call, if response is positive, send some info, arrange a call back, and it's no longer a cold call, its a warm lead. That gives me as the receiver, a chance to have a quick look and make sure the person who called me is from the company they claimed to be, and the product is what I need or interests me.
If a product can only be sold by pressure tactics, hype or tricks, then I dont need it
